The Channel Islands is a competitive landscape for telecommunications providers, with three providers available to the 164,000 islanders. It was essential when communicating the reasons to choose JT that the messages were bold, impactful and memorable in order to generate cut-through and gain a competitive advantage.
We needed an idea that would start conversations and drive web visits and store footfall. The campaign needed to work across various channels and be flexible to work across JT’s entire product range, while challenging their competitors’ claims on product, value and service.
#SaidNoOneEver is a common term in the Social Media landscape and JT looked to own this term in the digital arena within the Channel Islands. It allowed us to create a customer problem ie. Running out of data and flip it on its head by following it up with the solution that JT would provide ie. Get 10,000MB of data, only from JT.
In summary, #SaidNoOneEver for JT comprised:
1 big idea, 1 social media strategy, 16 teaser ads, 44 press ads, 36 Facebook posts, 2 store liveries, 36 consumer voxpops, outdoor guerrilla marketing, Facebook livery, 2 website re-brands, 4 radio scripts, 8 world cup ads, 5 email design and build, 1 campaign microsite, 25 online display banners, 5 Facebook ads,1 Facebook app, 2 competitions.