We’re what happens when a creative hotshop meets a global network. The result is the best of both worlds – entrepreneurial flair and can-do attitude backed by the thought-leading excellence and might of JWT. Brands thrive here because we give each one a powerful idea that works whatever the channel. Browse through our work. It speaks for itself.
Shopping comparison site, Pricerunner, wanted to increase audience participation on both its Facebook and Twitter pages. So we devised a competition to give away an iPhone 5 and a Samsung Galaxy S4 which helped them do just that. We created a custom app which asked users to choose between the phones. To encourage extra rivalry, we created a score sheet on the final page of the app that pulled in the latest tweets to show which phone was winning. All those taking part were entered into a sweepstake to win the selected phone. Over 5500 people entered by Twitter and 8700 by Facebook – a winner all round!
Our first TV campaign for Britain’s largest online-only bathroom retailer, Victoria Plumb, has just won ‘Campaign of the Week’ in Retail Week. We pull the plug on bathroom salesmen in our TV ad, which shows the futility of visiting expensive showrooms when you can buy top quality bathroom suites online at great prices. A woman unexpectedly finds herself in her bath with a showroom salesman to illustrate that you have to pay extra when you shop on the high street. The Victoria Plumb campaign has been delivering great results which just goes to prove that the simplest ideas are the best.
Microwave meals brand Taste Inc has appointed CBJWT to handle brand strategy, advertising, social media and SEO work. The brand has briefed us to help it to promote its range of 12 products – including burgers, sandwiches, baguettes and ciabattas. We created their first marketing campaign which encourages their consumers to ‘Do something good in 90 seconds’. A series of Youtube films shows the fun you can have while you wait for your tasty Taste Inc meal to heat up. We’ve underpinned the strategy with the strapline ‘Good Food Fast.’
In our first commercial for Britain’s largest online-only bathroom retailer, Victoria Plumb, we show the futility of visiting expensive showrooms when you can buy top quality bathroom suites online at great prices. A woman finds herself in her bath with a salesman to illustrate that you have to pay extra when you shop on the high street. With Victoria Plumb, you cut out the middleman. In the commercial the salesman then disappears, leaving the woman to relax knowing that she’s bought a quality bathroom at a great price.
We’ve created Brecon Carreg’s first TV commercial in over 10 years and it’s running throughout June and July. The 20 second commercial uses an interesting blend of illustration with live action to tell the story of what makes Brecon Carreg’s pure and natural mineral water so unique.
Richard Swarbrick’s distinctive style results in a beautiful piece of animation that retains a true to life feel and tells the story of the small and local nature of the company that bottles this water. The new strapline,‘From the heart of Wales’, sums up the wholesome nature of the company and the care and attention that the small Brecon Carreg team give to their natural mineral water.
Our 2013 campaign for Magnet Kitchens launches today featuring Magnet’s Integra and Somerton kitchen ranges. The campaign runs until March 2013 and will highlight various offers for Magnet’s kitchens in successive phases.
Both commercials feature the song ‘Inside & Out’ on the soundtrack by teenage Australian singer/songwriter Lucinda Nicholls, discovered by CheethamBellJWT and flown to Abbey Road studios in London to record the song especially for the campaign.
After successfully coming through a competitive pitch, CheethamBelJWT were tasked with rebranding and repositioning Hillarys Blinds.
The creative concept focused on the creative potential of a window and how it can transform a room, which we encapsulated in the strapline ‘Make a window. Make a room’.
Our first task was to develop a new logo and brand identity, a set of guidelines to reflect the updated branding and a refresh of Hillarys communications collateral.
Since launching the new branding, our attention has been focused on developing new DRTV commercials, all aimed at providing Hillarys with maximum exposure during the lucrative Christmas shopping period.
Watch this behind the scenes video telling the story about the origin of the soundtrack to our Magnet 2013 commercial ‘Beauty Built In’, set to launch December 19th 2012.
The soundtrack features teenage Australian singer & songwriter Lucinda Nicholls, discovered by CheethamBellJWT from her single vocal demo on YouTube.
Lucinda and her family were flown in from Australia to record the track with a professional orchestra at the world famous Abbey Road studios in London. A clip from the track features on the Magnet 2013 commercial and the full session video can be seen on YouTube.
The latest phase of the ‘Discover the story behind every can’ campaign for John West has now launched with the ‘Blackout/Spaghetti’ TV commercial.
John West fisherman Old Sam returns to tell the story behind another can of John West tuna, this time tracing his can to a fishing boat in the Atlantic Ocean where the crew shared what can only be described as a ‘special moment’ together during a blackout.
The TV commercial ran for 3 weeks from 1st to 21st October alongside last year’s award winning ‘Combover’ ad that picked up the Gold award for TV or Broadcast Commercial at the 2012 Fresh Awards.
Both ads are part of the ‘Discover the story behind every can’ campaign that also won Gold at the Fresh Awards for Broadcast TV or Cinema Campaign.
In related news, our YouTube channel takeover for John West has now reached 350,000 video views and continues to raise awareness of the campaign amongst the online and social media audience.
Following this campaign activity, over the next month John West will be adding more products to their online can tracker in line with their traceability and sustainability promise. Consumers can already trace the origins of their tuna and salmon products on the John West website, discovering the stretch of water and even the cannery or boat that made the catch.
Our MyCool Bolt-On campaign for JT was recognised at the Jersey CIM Awards last week, beating off the competition to win the award for ‘Best Creative’. The campaign launched on March 1st 2012 in-store, in press, on radio and online to promote JT’s new Pay As You Go bolt-ons.
The concept for the campaign featured legendary American ballad singer Michael Bolton promoting a new album of his most well-known hits created by us for JT – albeit with a telecoms flavoured twist especially for this campaign.
With stand out tracks including:
‘How am I supposed to text without you’
‘When a man loves a woman – who lives abroad’
‘How can we be lovers if we can’t get online and stuff’
the visual creative saw Michael Bolton star in an album photo shoot promoting the JT customised album with details of their Pay As You Go bolt on offers. The radio ads used the same lines as the press ads but with Michael Bolton’s hits playing in the background and details of JT’s bolt on offers explained further in the voiceover.
The quirky twists on Michael Bolton’s instantly recognisable songs fit perfectly with JT’s fun brand image and gave the campaign and consequently JT’s cool bolt on offers instant recognition amongst Channel Islanders, making the campaign a huge hit.
Following a competitive pitch process, CheethamBellJWT have successfully been appointed by Welsh mineral water producer Brecon Mineral Water to develop the 2013 advertising campaign for their flagship Brecon Carreg brand.
Brecon Carreg is amongst the top 10 best selling bottled water brands in the UK and is the top Welsh mineral water brand. Sourced from springs in the heart of the Brecon Beacons, their water has won a number of recent awards and is used by Boots, Greggs and Wilkinson’s via private labels.
For 2013, we will be working with Brecon Carreg to further strengthen their brand equity and help differentiate Brecon Carreg from the competition. Our involvement comes at an exciting time for the brand as they consider an overall repositioning campaign for 2013.