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FMCG

FMCG clients we’ve worked with in the past

Here are some of the top FMCG brands we have worked for in recent years.

Category: FMCG

CBJWT HELP TASTE INC. PROMOTE ITS ‘GOOD FOOD FAST’ RANGE

Microwave meals brand Taste Inc has appointed CBJWT to handle brand strategy, advertising, social media and SEO work.
The brand has briefed us to help it to promote its range of 12 products – including burgers, sandwiches, baguettes and ciabattas. We created their first marketing campaign which encourages their consumers to ‘Do something good in 90 seconds’. A series of Youtube films shows the fun you can have while you wait for your tasty Taste Inc meal to heat up. We’ve underpinned the strategy with the strapline ‘Good Food Fast.’

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Category: Advertising, CBJWT News, Clients, FMCG, SEO, Social Media, Taste Inc, TV Advertising

CBJWT win Brecon Carreg account for 2013

Following a competitive pitch process, CheethamBellJWT have successfully been appointed by Welsh mineral water producer Brecon Mineral Water to develop the 2013 advertising campaign for their flagship Brecon Carreg brand.

Brecon Carreg is amongst the top 10 best selling bottled water brands in the UK and is the top Welsh mineral water brand. Sourced from springs in the heart of the Brecon Beacons, their water has won a number of recent awards and is used by Boots, Greggs and Wilkinson’s via private labels.

For 2013, we will be working with Brecon Carreg to further strengthen their brand equity and help differentiate Brecon Carreg from the competition. Our involvement comes at an exciting time for the brand as they consider an overall repositioning campaign for 2013.

 

Brecon Carreg Logo

Category: Brecon Carreg, CBJWT News, FMCG

Great FMCG TV Commercials

Watch some of our great TV ads for FMCG clients below, including our campaign for Kellogg’s that was voted the 4th most effective ad of 2009:

Category: FMCG

NOTHING NEW UNDER THE SUN? OH YES THERE IS!

John West’s fishermen have a great reputation of taking on the worst that nature can throw at them, braving life-threatening seas to bring back the finest tuna. Now these craggy characters have entered the digital age thanks to our latest advertising campaign. But we were careful not to lose any of the fishermen’s legendary charm and camaraderie along the way.

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Category: Advertising, FMCG, John West, TV Advertising, Work